Stories that are born from the public touch its heart deeper.
image: depsitphotos + cidade dos homens | globo tv and o2 films
Brief:
Monolithic Media: How we made Stories up to Web 1.0.
Maniac Media: Millions of creators emerge haphazardly with Social Media on Web 2.0.
Multiplayer Media: The challenge of thousands creating for millions as one of the new frontiers of Web 3.0.
A new Storytelling Framework for Rio Frenz.
One of our biggest challenges here is to conceive a form of Storytelling aligned with the collaborative nature of web 3.0. But following a retweet from @RodrigoPortaro, we knew the Multiplayer Media concept presented by Mario Gabriele, founder and editor of the portal The Generalist. An excellent perspective on how stories were, are, and will be created, which we decided to adopt here at Rio Frenz.
Take a look at the concept!
3 ways to tell stories over time
Monolithic Media
Until web 1.0, the creator's job was a solitary one:
The writer and his blank page.
The painter and his blank canvas.
There could, of course, be the collaboration of many, in different ways. But in the final hour of creation, the decision to "kill or not" the story's hero was up to the creator and him alone.
Mario calls this period MONOLITHIC MEDIA: Where the "burden" of CREATIVITY falls on a single INDIVIDUAL and the FINAL PRODUCT is released to MANY PEOPLE.
Apparently, this values the creator, but it wasn't quite like that in practice. In this model, the power was in the hands of the DISTRIBUTOR. Without a publisher to publish his book and a network of bookstores to distribute it, the author could not take his story to the world. He was hostage to the distribution system and its GATEKEEPERS.
Maniac Media
With the arrival of Web 2.0 and social media, everything has changed! (For better or worse.)
Millions of creators have gained a voice on digital channels, reaching diverse audiences across multiple channels. Everything is beautiful, but in such a disorderly way that it resulted in 3 sinister changes that characterize this period:
The Exponential Increase in Production: Without gatekeepers, millions of creators produced billions of creations at all times and in all parts of the world. A labor surplus was revealed, a creative surplus.
The Fracture of the Work: Social media platforms have restricted the means of expression, each in its own way. On Twitter, 280 characters. On YouTube, long content, then short and now micro, with Shorts. On TikTok, anyone with something to say would trade their speech for 30 seconds of dancing. Everything is worth seeing or hearing. Further the "public court" assumed the rank of "the supreme judge". At the slightest slip, you were suddenly “canceled” - the High Tech version of the inquisition bonfires.
The Chaotic Collaborations: Last but not least, creators gained direct access to millions of “consumers of content”. The public's response thus begins to "shape" the new creative pieces, sometimes in such a forceful way that it is barely possible to identify the author's fingerprint. Algorithms dictate script and content. Little lies repeated millions of times became big truths on a scale never seen before.
Generally speaking, the maniac media era allowed for new patterns of behavior and viral audience reach. Many people create simultaneously, from the communion between the artist and the public and in chaotic collaborations.
Multiplayer Media
With the arrival of Web 3.0 Multiplayer Media emerges as the new frontier for creativity and collaboration.
The concept is not at all new. The Bible itself had already been written in this same format, according to researchers.
Here, dozens (perhaps hundreds or thousands) of creators collaborate by writing different parts of a story that is compiled into a single piece and distributed to the general public:
Ancient prophets are replaced by digital collaborators.
The role of the Greeks and Alexander the Great (who compiled the various tales and books into a unified history and language) is assumed by institutions (co)creators of content. Shapes the set into its ideal form (a ninja mode, so to speak).
All working together offer a rich, plural and extremely mature product to the public.
In summary, in this model thousands (or even millions) of employees feed the system with however and value. As in an MMO RPG game, a platform gathers and works with this content creating a unique work. Here, the public receives the original and polished piece, a "Work of Art" created by many for many.
This model brings some interesting benefits:
The creative surplus of maniacal media fuels multiplayer creation with DIVERSE CONTENT at scale at a relatively LOW COST;
FROM THE PUBLIC AND FOR THE PUBLIC, these become “HEADLESS CREATIONS”: Starting from the collective, this form of art is more resistant to censorship. Less vulnerable to cancel culture.
Finally, and most relevant of all, by being CREATED FROM MANY multiplayer media tends towards VIRAL DISTRIBUTION. Those working on building content will likely want to share their creations. Reflecting the thoughts of thousands, this content becomes permeable among millions.
The Logistics of Creation
Although promising and perfectly aligned with the essence of Web 3.0, creative production in this format requires a real “logistic apparatus” to take shape. From collecting “content seeds” to inspiration, going through the maturation of the idea, creation of the initial model, evaluation and polishing by the public until reaching the final piece.
A complex process perhaps, so the key is to KEEP IT AS SIMPLE AS IT GETS.
A challenge we may solve with technology.
Multiplayer Creation in Rio Frenz
It was very motivating to realize that, as we were envisioning a collaborative creation model for Rio Frenz, this model was already taking shape so maturely in the hands of Mario Gabriele and being tested on his articles and news portal - The Generalist. This way, we can structure our framework productively and creatively.
In an ideal concept, RIO LOVERS worldwide take on the role of a STORY BARN. A collective agent from which characters are born with the richness that Rio possesses, and the identities and passions that each carries within.
In a fun and vibrant digital community, we collect incredible experiences that take shape in ICONIC CHARACTERS. A PORTRAIT OF RIO in POCKET STORIES.
Across different media, the audience interacts with these stories, creating spontaneous relationships between themselves and the characters. They can consume products expressing this love for Rio and themselves, such as POSTERS, BEACHWEAR, COLLECTIBLES, SOUVENIRS, and VIRTUAL REALITY EXPERIENCES. The richest experiences take shape in more elaborate media such as BOOKS, COMICS, or ANIMATED SERIES.
In a third instance, the design gains consistency to - why not? - take its place in exhibitions. An artistic experience where people can get to know Rio and themselves through the unique language of cartoons.
It's like Charlie Brown's gang wrapping your heart with characters in incredible stories.
Memes, comic strips, comics, action figures, podcasts, live-action movies, animated series...
The world is small compared to the vastness of stories that Rio de Janeiro has to tell.
Making this a reality is a privilege in which you can participate.
LFG!
Many thanks to Mário Gabriele for introducing us to this concept! ❤️
Read the original article in full:
The Generalist: Media Multiplayer
Images: Pexels.com and Depositphotos
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